Regis University - MBA Degree Online - Marketing Course Descriptions

Regis University - Distance Learning MBA Degree Online - Marketing Course Descriptions

MBAP 520 Essentials of Business Development I & II
MBAC 600 The Economics of Management
MBAC 601 Ethical and Legal Environment of Business
MBAI 602 Issues in International Business
MBAF 602 Financial Decision Making
MBAK 602 Marketing Management
MBAK 603 Marketing Strategy
MBAK 609 Consumer Behavior
MBAK 605 Market Research
MBAK 617 Product Management
MBAC 695 Strategies in a Global Environment

Course Descriptions - MBA Degree Online

MBAP 520 - Essentials of Business Development I & II
(6 credits)
Using a comprehensive case analysis studying a startup medical supply company as a framework, this course introduces students to basic concepts and principles of macro and micro economics, business uses of accounting principles for financial statement preparation and management information, key components of business finance, financial statement analysis, capital budgeting fundamentals, asset management techniques, the basics of cash management, statistical modeling, probability theory, estimation and regression, principles of marketing, analysis of markets and pricing and distribution decisions.

MBAC 600 - The Economics of Management
(3 credits)
Examines the range of economic assumptions in an environment of rapid change from the perspective of the manager. Utilizes methods, concepts and models deriving from microeconomics, macroeconomics and international economics in quantitative and qualitative aspects. Stresses the convergence of economic systems, the increasing importance of regionalism and the emergence of a truly global economy. Emphasizes national income determination, economic growth, the theory of the firm, a changing production process and global economics.

MBAC 601 - The Ethical & Legal Environment of Business
(3 credits)
Examines the social and governmental structure within which business operates. Focuses on effective and ethical strategies for addressing issues of public concern, including labor and employment law, administrative agency procedures, public issues management, product liability, and social contract, agency, stakeholder models of corporate responsibility.

MBAI 602 - Issues in International Business
(3 credits)
Examines issues essential to an understanding of international business activity. Includes the nature of international business, international economic institutions and issues, international monetary issues, government activity affecting international trade, social and cultural effects on international business, human resource management and other related issues.

MBAF 602 - Financial Decision Making
(3 credits)
Examines the use of financial theories and techniques in making financial decisions under conditions of uncertainty. Emphasizes the critical evaluation of concepts to assess their usefulness in practical business situations. Uses computer applications to solve practical problems.

MBAK 602 - Marketing Management
(3 credits)
Uses case analysis to explore the application of marketing principles to the basic product and service decisions of the firm. Includes product development; pricing and distribution; changing attitudes and habits of buyers; market definition and forecasting and the impact of such forces as product technology, advertising and computer behavior on the product life cycle.

MBAK 603 - Marketing Strategy
(3 credits)
Examines the relationship of marketing to corporate strategy and the strategic positioning of individual product or service lines. Emphasizes an understanding of current tools in strategic market planning and the planning and decision-making process itself.

MBAK 609 - Consumer Behavior
(3 credits)
Examines tools and models for developing and understanding consumer behavior, including processes by which individuals, groups and organizations evaluate and select various products and services.

MBAK 605 - Market Research
(3 credits)
Provides a foundation in market research techniques for students interested in a marketing concentration in the MBA. Covers a repertoire of sampling and survey techniques, use of available data relevant to marketing concerns and other fundamentals of this discipline. Focuses on how to design a valid research project in the marketing area including applied exercises and projects in students' present career fields.

MBAK 617 - Product Management
(3 credits)
Focuses on management of new and existing products from a multifunctional point of view, i.e. marketing, operations and finance. Utilizes a large-scale, computer-based simulation package to underscore the importance of multifunctional teams in product management, as well as to provide a hands-on learning format.

MBAC 695 - Strategies in a Global Environment
(3 credits)
Examines the influence of international economic, political, business and financial factors on the long range planning of the firm. Includes the impact on business of global competition, multicultural human resource management, domestic and foreign government policy, global marketing and product development, international capital markets and regional trading blocs such as the EC or NAFTA.

Source: MBA Degree Online Marketing program at Regis University http://www.mbaregis.com/degrees_mbamktg_courses.asp